Commercial and Promotional Films

14th Mar 2022, author: berkalan

Commercial and Promotional Films

Commercial and promotional films are visual and audio videos that are preferred to reflect the products, services of a brand or an organization or features that they want to highlight. Promotional films, which are also considered as part of a professional advertising strategy, are a quality choice used to influence the target audience. The commercial and promotional films are part of strong work and long-term production with all their aspects. Therefore, collaborating with Alan Films for a quality promotional film adds value to you.

 

How is the Shooting Process in Commercial and Promotional Films?

How are promotional films shot? This is one of the most frequently asked questions in the marketing sector. In addition to the professional point of view, it has the aim of bringing together more than one factor and creating a quality whole. It is very important to assess the process meticulously to reach and deeply influence the target group. Otherwise, minor mistakes in the shooting of commercials and promotional films will cause serious problems.

At the stage of commercial and promotional film shooting, the process begins by assigning a project manager.

As Alan Films wants to carry out the process within the framework of meticulousness and quality principles, it prefers working with a manager who will have a good command of every subject. After the manager appointment, the aim is to get to know the audience, the sector, and the brand. This is because it is impossible to present a successful project without knowing the brand and the sector. Alan Films professionals assess the whole process meticulously and carry out preliminary work. When the creative idea generation process is completed, an original and remarkable story is created. Then, meetings are held with the brand and it is aimed to create the final scenario of the story in a short time. A perfect whole emerges with many parts such as the audience, the message that will affect the audience, the prominence of the qualities reflecting the brand, and the solutions to the problem. Once the creative scenario presented to the brand is confirmed, shooting for Alan Films truly begins!

 

Commercial and Promotional Film Shooting

Before shooting, the stages such as scenario and budget planning are completed, and then equipment procurement, team preparations, and casting process take place. While shooting with or without actors, the aim is to stick with the scenario and ensure the most successful result. In this context, Alan Films does an incredible job by capturing visuals with high-quality drone footage with sound, light, camera crew, and equipment. Thus, it makes a strong transition to the post-production process.

After completing the editing, montage, color editing, visual effects, sound mixing, dubbing, and all other stages, a commercial and promotional film that will create value is there. At Alan Films, we respond to the brand's needs in the best way with the professional work we present.

 

Promotional Film Types 

Promotional films used by brands to reach consumers have different features. There are alternative types of promotional films in respect to the message conveyed, the features of the scenario, and the methods used in the montage. You can review our projects section to take a closer look at the options you can prefer with Alan Films professionalism!

 

Corporate Promotional Films

Corporate promotional films are the most preferred alternative in the field of promotional films. It aims to highlight the corporate structures of brands and organizations and to give a strong message to the business world. These films, which are used in events such as seminars, conferences, or dealer meetings, are also shared in digital media from time to time. It contains all the information that is frequently asked about the brand or organization. Therefore, it can also be considered a part of the corporate identity process.

 

Factory Promotional Films

The factory promotional film, which aims to introduce the areas where industrial production is carried out, ensures that the production field is reflected in an effective language. It is a marketing instrument preferred by brands to ensure that they are trusted. While introducing the different techniques used in manufacturing processes, the aim is to give the message of "strong and reliable".

 

Company Promotional Films

Company promotional films are films that reflect the corporate structure, mission, and vision of the brands, regardless of the sector. While it is used to strengthen communication with the consumer, it is also aimed to establish a strong infrastructure in the fields of sales and marketing through promotion. With the company promotional film, which will have a positive effect on the consumer, moves are also made to increase profitability.

 

School Promotional Films

School promotional films are used to present the physical and educational capabilities of educational institutions. Although there is the aim of influencing students and parents, the desire to create a corporate image is even more important. It is aimed to promote the school by highlighting educational opportunities, physical capacity, and opportunities offered to students.

 

Product Promotional Films

These are the marketing films prepared for the products that the brands have newly designed or for the ones they want to increase the sales figures. Although the purpose of the product promotional films is to highlight the features, the problem that the product produces a solution is emphasized to convey the right message. Thus, the effect of the product promotional film on the consumer becomes much greater.

 

University Promotional Films

They are promotional films preferred by universities to meet new students and increase attractiveness. The aim of university promotional films, which display the experiences of the students and the physical opportunities of the university, is to answer all the questions that the students have in mind. University promotional films, which are an impressive promotional instrument for the target audience, are alternatives that are updated every year.

 

Hotel Promotional Films

It is one of the promotional instruments preferred by hotels and other accommodation businesses. It is to present the unique moments that the guests who want to stay at the hotel will experience, using various images from the hotel. In these films, messages are given that will mobilize the consumer by reflecting the advantages and why the hotel should be preferred. It requires professional preparation as it is aimed to transform the promotion into sales. Some hotels also prefer hotel promotional films in languages ​​other than Turkish. Films produced by Alan Films can be translated into any language ​​and subtitles can be added. 

 

Other Commercial and Promotional Films

Promotional film types are numerous varieties of solutions. They can be customized by the sector and needs, they can also provide diversity in terms of techniques used. Alan Films aims to meet the customer demands as much as possible. With this approach, it wishes to be a strong business partner. Promotional films are prepared in Turkish and other languages. Besides, Alan Films supports you with voice-over or subtitled works. You can catch quality with Alan Films for any solutions you can think of in promotional films.

 

Features of a Promotional Film

It is possible to talk about many powerful features in promotional films, which are an important part of the advertising and marketing sector. A promotional film with a strong scenario and editing perfectly conveys the message to the other side. The maximum use of technological opportunities is an important aspect of commercial and promotional films. Due to the nature of the promotional film, effects, vocalizations, visual transitions, and many elements that will provide interest are used. Foreign voice-overs and subtitles are also options that can be integrated into promotional films if wanted. Do you need a promotional film with all these features? With Alan Films, you can have a quality-oriented experience.

 

 

Offering Process and Prices in Promotional Films

Budget planning is a must before shooting commercial and promotional films. Otherwise, it will not be easy to achieve successful results. At Alan Films, we make the most ideal offer in line with your requests. We consider all scenarios during the proposal. Thus, we act in a way that does not cause extra budget demand for the project.

We assess current market conditions in determining promotional film prices. The most reasonable options for commercial and promotional film prices are waiting for you. What about getting in touch with Alan Films? We promise you tailor-made solutions and much more!